Brief: Create cultural awareness beyond just football for Camila Cabello's opening ceremony #PepsiShow at the UCL Final.
Idea: We went against the grain to show there is space on TikTok for premium film making craft if content is devised for vertical social placements from the start. We captured the attention and excited music fans in their millions with a transition-led 30” highly crafted video that cut through the noise on TikTok.
Highlights: Over 97m views, 2m likes, 10k comments, becoming Camila’s most viewed, liked, commented on, shared TikTok video ever and driving over 2 million viewers to her live performance on TikTok.
Role: Creative Director | Year: 2022