MAKING GUINNESS IN A CAN FAMOUS
Challenge: Keep Guinness front of mind pubs were closed across the UK and Ireland by making Guinness Draft from a can as iconic, desirable and loved as a pub pint of the black stuff.
Idea: We made Guinness Draft in a can our hero.
- Presented as the ultimate, delicious lock down treat at home.
- Created a new after work tradition via the sound of Guinness opening.
- Showed people how to pour the perfect Guinness from a can and championed the best home pours.
- Inspired people to get cooking with a Guinness x Mob Kitchen partnership.
- Got people hosting Rugby gatherings during a distanced Six Nations where your home became the best seat in the house for the rugby.
Highlights: Canned Guinness kept selling out across the UK and IRE during lockdowns (not really a highlight if you love Guinness like me)
Role: Creative Director | Year: 2021
COOK ALONG LIVE WITH GUINNESS X MOB KITCHEN X GARETH THOMAS
UGC CAMPAIGN INSPIRING FANS TO SHARE THEIR HOME POURS WITH TIPS AND PRIZES
BONUS: BACK PAGE NEWSPAPER AD ON THE DAY PUBS OPENED IN ENGLAND
