OPPO | NOCTURNAL CREATORS
Challenge: Launch OPPO Reno4 Pro in the UK by making it the go to phone for TikTok & IG Reel creators by highlighting Ultra Night Mode.
Idea: We decided to co-create the campaign with London’s finest ‘Nocturnal Creators’ whose creativity goes ‘Beyond The Light’. We teamed up with ten creators to shoot a range of campaign moments using the phone on one night with London as their playground.
Everything was captured using the phone in vertical to highlight the phones capabilities to that audience. We even mounted a phone on a FPV drone for the first time in a commercial.
Role: Creative Director | Year: 2020
THE CAMPAIGN WAS Co-created witH…
Jack Tierney (Roller Blader) @jackktierney
Harry Gallagher (Urban Explorer) @night.scape
Louis Houiller (FPV Drone Pilot) @louishouiller
Oscar Lindsay @thevisuallife
Joe Scandrett (Free Runner) @joescandrett
Jamie Griffin (Skateboarder) @_jamiegriffin
Mac Impact (Biker) @mac_impact
Rhiannon Barry (Fashion Stylist) @rhiannon_isabel
Zoe London (DJ) @zoelondondj
