GAMEDAYPLUS S2 | ADIDAS
Challenge: Activate the adidas sponsorship of the UEFA Champions League and build a retained audience of football obsessed teens on YouTube and beyond.
Idea: In series 2 with Roman Kemp as our host we shifted adidas from brand to broadcaster with a UEFA champions league magazine series on YouTube, scoring over 12 million views and counting.
My role as freelance senior creative involved segment ideas, writing scripts, planning the show structure, overseeing edits and picking out the more shareable moments.
Role: Senior Creative | Year: 2016
SEASON TWO CASE STUDY
Client: Adidas Football Global
Categories: YouTube Series & Social Toolkits
Year: 2014/15
Agency: We Are Social
Role: Freelance Creative (Concept Development, Segment Ideas, Scripts, Show Planning, Art Direction, Edit Direction & Social Toolkits)
Challenge: Activate the adidas sponsorship of the UEFA Champions League and build a retained audience of football obsessed teens on YouTube and beyond.
Idea: In series 2 with Roman Kemp as our host we shifted adidas from brand to broadcaster with a UEFA champions league magazine series on YouTube, scoring over 12 million views and counting.
My role as freelance senior creative involved segment ideas, writing scripts, planning the show structure, overseeing edits and picking out the more shareable moments.