#BREAKINDOCS
Brief: Help Dr. Martens launch their TikTok channel with an easy to replicate content format that put product front and centre in an authentic way.
Idea: Every Doc’s fan knows their is a breaking-in period that’s always worth it in the end. We embraced this truth by asking a diverse range of TikTok’ers to share creative ways they #BreakInDocs with their community on TikTok.
Highlights: The work picked up a TikTok award for best creative idea.
