Pogba, Marcelo & Dele #NeverFollow
Pogba, dele, marcelo & Real madrid |adidas
#neverfollow
Challenge: Create planned reactive content with adidas players to be dropped on social at editorially relevant moments during the season.
Idea: We editorially selected moments in the footballing calendar where conversation would be flowing on social. Then we created short, impactful planned-reactive content with adidas talent that could be dropped on social before fixtures or react to predicted results instantly.
Role: Senior Creative | Year: 2016
Client: adidas Football Global
Categories: Tactical Social Video
Year: 2017/18
Agency: We Are Social
Role: Lead Senior Creative (Pitch/Proposal, Concept Development, Scripts, Art Direction, On Set Creative Direction, Overseeing Edits, Editorial Roll Out)
Challenge: Create planned reactive content with adidas players to be dropped on social at editorially relevant moments during the season.
Idea: We editorially selected moments in the footballing calendar where conversation would be flowing on social. Then we created short, impactful planned-reactive content with adidas talent that could be dropped on social before fixtures or react to predicted results instantly.
With thanks to Chris Ranson for directing and Stefan Yap behind the lens.