Gary Lineker & Reggie Yates #WalkersUnited
Gary Lineker & Reggie Yates |
Walkers United
Challenge: Drive the participation in the existing UEFA Champions League ‘Snap & Share’ on pack promotion across social.
Idea: Showing the promotion in action within entertaining scenarios featuring Walkers legend Gary Lineker and Reggie Yates.
Highlights: Record breaking UGC submission numbers with millions of views and competition entries from across Europe.
Role: Senior Creative Lead | Year: 2017
Client: Walkers (PepsiCo)
Categories: Promotion Campaign
Year: 2017
Agency: We Are Social
Role: Lead Senior Creative & Co-Director (Pitch/Proposal, Concept Development, Scripts, Art Direction, On Set Creative Direction, Overseeing Edits, Editorial Roll Out)
Challenge: Drive the participation in the existing UEFA Champions League ‘Snap & Share’ on pack promotion across social.
Idea: Showing the promotion in action within entertaining scenarios featuring Walkers legend Gary Lineker and Reggie Yates.
Highlights: Record breaking UGC submission numbers with millions of views and competition entries from across Europe.