PRICELESS SURPRISE TWITTER THREAd | MASTERCARD
Challenge: Activate the MasterCard sponsorship of the Rugby World Cup on the ground in Japan by paying into the ‘Together, Start Something Priceless’ brand platform.
Idea: We created the first ever ‘Priceless Surprise’ Twitter thread - captured, edited and published live from Tokyo in the build up to the opening weekend of the RWC where New Zealand took on South Africa. We took to the streets and karaoke bars with NZ and SA legends Dan Carter, Bryan Habana & Richie McCaw to surprise fans all over the city and show that together we can “Start Something Priceless”.
Role: Creative Director | Year: 2019
Client: MasterCard Global
Categories: Live content capture and publishing Twitter thread
Year: 2019
Agency: We Are Social
Role: Associate Creative Director & Video Director (Pitch/Proposal, Concept Development, Scripts, Art Direction, On Set Creative Direction, Overseeing Edits, Editorial Roll Out)
Challenge: Activate the MasterCard sponsorship of the Rugby World Cup on the ground in Japan by paying into the ‘Together, Start Something Priceless’ brand platform.
Idea: We created the first ever ‘Priceless Surprise’ Twitter thread - captured, edited and published live from Tokyo in the build up to the opening weekend of the RWC where New Zealand took on South Africa. We took to the streets and karaoke bars with NZ and SA legends Dan Carter, Bryan Habana & Richie McCaw to surprise fans all over the city and show that together we can “Start Something Priceless”.
With thanks to Liam Bream on camera and edit.