REAL MADRID KIT LAUNCHES 2016 & 2017
Challenge: Launch new adidas kits for one of the most iconic football clubs in the world and get more cut through than rival kit launches every year.
2016 Idea: We paired players with relevant personalities from each key market for global RM fans and staged deliveries from the players to each influential fan.
2017 Idea: We created numerous reactive social films with unique narratives based on player insights that dropped over the course of the year featuring home kits, away kits and streetwear featuring Bale, Marcelo, Zidane, Nacho, Benzema and Kroos.
Highlights: 8.5m views in 24 hours with no spend.
2016
2017
Client: Real Madrid C.F.
Categories: Online Films & Influencer Seeding Box
Year: 2016 & 2017
Agency: We Are Social
Role: Lead Senior Creative (Pitch/Proposal, Concept Development, Scripts, Art Direction, On-Set Creative Direction, Overseeing Edits, Editorial Roll Out)
Challenge: Launch new adidas kits for one of the most iconic football clubs in the world and get more cut through than rival kit launches every year.
2016 Idea: We paired players with relevant personalities from each key market for global RM fans and staged deliveries from the players to each influential fan.
2016 Influencers: Benzema > MHD (France - Rapper), Men In Blazers (US - YouTuber), Demis Karibidis (Russia - Comedian), Desimpedidos (Brazil - YouTuber), Club de Cuervos (Mexico - TV Show), Tokura (Japan - Freestyle Footballer) and Nat Fyfe (Australia- Surfer).
2017 Idea: We created numerous reactive social films with unique narratives based on player insights that dropped over the course of the year featuring home kits, away kits and streetwear featuring Bale, Marcelo, Zidane, Nacho, Benzema and Kroos.
Highlights: 8.5m views in 24 hours with no spend.
With thanks to Chris Ranson for directing.