call of duty: loot for loyalty
MISSION
Inspire lapsed gamers to return to WARZONE 2.0 in teams.
INTEL
Online gaming is bigger than just the game. It’s the authentic, entertaining personalities behind the controllers that give gamers a sense of belonging and can hook lapsed gamers back in.
DE-BREIF
We created a social video series called ‘Loot For Loyalty’. Streamers from the UK, France and Germany reacted to epic WARZONE plays where teams had demonstrated extreme loyalty on the battlefield. Then rewarded the most loyal plays with real-life loot.
Every clip had a call to action to share your own squads most loyal moments to be part of the series and win IRL ‘loot’.
