ZIDANE, ALONSO & MARCELO | PARLEY X ADIDAS
Challenge: Launch the first football kits made from recycled ocean plastic. Adidas use around 27 plastic bottles to make every jersey.
Idea: We focused on creating impactful visuals that delivered the product concept through simple yet standout art direction. We shot all the players for real in (heated) paddling pools on location then retouched in post. Find out more about Parley here.
Highlight: Huge media coverage for the project and Parleys amazing environmental work including Price Charles giving us a shoutout.
Role: Senior Creative Lead | Year: 2016
Client: Parley x adidas x Bayern Munich x Real Madrid
Categories: Online Film, Photography, Social Toolkit & Editorial Rollout
Year: 2017
Agency: We Are Social
Role: Lead Senior Creative (Pitch/Proposal, Concept Development, Scripts, Art Direction, On Set Creative Direction, Overseeing Edits, Editorial Roll Out)
Challenge: Launch the first football kits made from recycled ocean plastic. Adidas use around 27 plastic bottles to make every jersey.
Idea: We focused on creating impactful visuals that delivered the product concept through simple yet standout art direction. We shot all the players for real in (heated) paddling pools on location then retouched in post. Find out more about Parley here.
Highlight: Huge media coverage for the project and Parleys amazing environmental work including Price Charles giving us a shoutout.
Thanks to Adam Pretty behind the lens.