LES TWINS X roland garroS
Challenge: Activate the adidas sponsorship of Roland Garros (The French Open), land the campaign line #CreateYourMark and create hype around the Yohji Yamamoto x adidas collection.
Idea: We collaborated with the French dance duo 'Les Twins' and gave them the platform to ‘create their mark’ on centre court.
Highlights: Les Twins fan accounts picked it up, the activation is still talked about on social and YouTube. It became part of their journey as performers.
Role: Senior Creative Lead | Year: 2016
Client: adidas Tennis
Categories: Event Takeover Stunt & Online Film
Year: 2016
Role: Lead Senior Creative (Pitch/Proposal, Concept Development, Scripts, Art Direction, Overseeing Edits, Editorial Roll Out)
Challenge: Activate the adidas sponsorship of Roland Garros (The French Open), land the campaign line #CreateYourMark and create hype around the Yohji Yamamoto x adidas collection.
Idea: We collaborated with the French dance duo 'Les Twins' to hijack a traditional space by ‘creating their mark’ on centre court with the worlds media watching.
Highlights: Influential Les Twins fan accounts picked it up, the activation is still talked about on social and YouTube. It became part of their journey as French performers, not just another brand stunt.